Never one to conform to the norm, Sway constantly looks for ways to stand out from the crowd and he will have heads and ears turning with his latest offering. Combining Flux Pavilion’s speaker-oscillating dubstep production with Sway’s signature lyrical word-play and newcomer Kelsey McHugh’s soulful vocals on the hook, ‘Level Up’ brings a unique sonic to the table.
The collaboration with Flux Pavillion came about when Sway was introduced to the producer’s music by 1Xtra’s Semtex. Making contact with the producer via Facebook, Sway discovered Flux was a fan and within weeks the pair were working in the studio together.
Sway ended 2011 on a high. His single ‘Still Speedin’ became his biggest hit to date charting in the top 20 in the middle of the Christmas chart battles. It was an incredible achievement for Sway. ‘Still Speedin’ also became Sway’s biggest radio record to date making playlists across the country.
The anthemic nature of the single made it a favourite for soundbeds on TV shows from Soccer AM to the Grand Prix and even BBC One’s light entertainment show, Winter Wipeout. “It’s taken a while to get this overall acclaim but it just goes to show that persistence is always the way forward,” says Sway.
Sway is currently putting the finishing touches to his album ‘Deliverance.’ It will be released later this year and comes 6 years since his debut, the Mercury Music Prize nominated ‘This Is My Demo.’
To compliment the release of the single Sway will be doing 3 tour dates in London, Glasgow and Manchester over the month of April in conjunction with Live Nation. Tickets for the events can be bought here : http://www.livenation.co.uk/artist/sway-tickets
Follow Sway on Twitter @SwayUK
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Buy on iTunes NOW : http://itunes.apple.com/gb/album/level-up/id507539115